Sunday, 27 April 2014

SEO simplified: Getting Started

SEO is the short form for Search Engine Optimization. An SEO Company works on optimizing the content of a website so that it ranks at the top of a search result. Getting a website to rank at the top of search results is not easy and it requires a thorough understanding of how a search engine works. The principles of a search engine’s functionality are utilized for the benefit of the website in question. Once the website ranks among the top few results of a search, the entrepreneur stands to benefit tremendously as the number of visitors to the website are set to increase exponentially.

An entrepreneur is someone who wishes to utilize the services of the World Wide Web to increase the turnover of his / her business. There can be two approaches –

1.      The concerned entrepreneur may choose to sell his products online, by accepting online methods of payments and providing home delivery of his products.
2.       Or he / she may simply choose to advertise the offline business on a number of online portals to increase the footfalls in the said shop or business premises.
Both the approach can significantly increase the turnover of the business in question as more and more people are exposed to the existence of such a product or business premises.
An SEO Company works towards optimizing the content of the business website or blogs. By optimizing the content, the website or the blog is sure to rank at the top of the search results, thus ensuring a high number of visitors. There are a few steps involved in optimizing the content of the said website or blog. Some of the primary steps that ensure a high rank of a web page are as follows –
Ø  A preliminary research on the key words that a target group of customers are likely to use for finding the product or service that they desire.
Ø  The usage of such key words in the content of the web page or blog so that the search engine is able to detect it and display it among its search results.
Ø  An SEO company determines the ideal placement of the said key words so that they appear natural and blend in with the content.
Ø  The content needs to be original and unique. It is particularly important that the web content be plagiarism free so that it does not get black listed by the search engine, thus preventing the web page from showing up in the search results.

It is important for an SEO Company to take note of all the above factors as well as many others to ensure that the website in question reaches and remains at the top of the search results. A website that is at the top of the search results ensures a constant flow of visitors to the web page. A high number of visitors directly translates into a high turnover or profit for an online business. It is also directly proportional to the number of personal visits to the business premise in the case of online advertising of an offline business.